With influencer marketing becoming more critical to the success of businesses in Nigeria, a new podcast series, ‘Influencer Ave’ has hit the airwaves (is set to start airing).
Powered by The Arkerson Agency, an impactful micro and nano influencer Management Agency, ‘Influencer Ave’ aims to explore the Influencer industry in Nigeria as a whole, empower the next generation of influencers, shed more positive light on the industry and explore the benefits of influencer marketing for brands and businesses alike.
Shedding more light on the new podcast series, Pamela Osanakpo, spokesperson of The Arkerson Agency described ‘Influencer Ave’ as the foremost platform for influencers in Nigeria, noting that it provides an avenue for young and established players in the industry to share their experiences, challenges and aspirations for the emerging industry.
According to her, many facets of influencer marketing in Nigeria remain untapped and the new podcast will shine a light on those areas, further uncovering more revenue-generating sectors of influencer marketing.
“Influencer marketing in Nigeria has gained significant traction in recent years and a lot of brands, big and small, have benefitted and continue to benefit from Influencer marketing. It’s important for brands to understand the local culture and preferences to effectively harness the power of influencer marketing in the Nigerian market,” she said.
Source: Independent
